Question: The postpurchase model that is based on the idea that in a service encounter, customers and employees perform roles, and that satisfaction is a function
The postpurchase model that is based on the idea that in a service encounter, customers and employees perform roles, and that satisfaction is a function of role congruence is called:
a the script perspective.
b the expectancy disconfirmation model.
c the servuction model.
d the perceivedcontrol model.
e the dissonance model.
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