The Product: MacBook Air The intended market: Brazil A. Evaluate the product as an innovation as

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The Product: MacBook Air

The intended market: Brazil

A. Evaluate the product as an innovation as it is perceived by the intended market.

1. Relative advantage

2. Compatibility

3. Complexity

4. Trialability

5. Observability

B. Major problems and resistance to product acceptance based on the preceding evaluation.

Related Book For answer-question

Calculus Early Transcendentals

ISBN: 978-0538497909

7th edition

Authors: James Stewart

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Posted Date: Apr 16, 2024 01:25 AM

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The Product: MacBook Air The intended market: Brazil A. Evaluate the product as an innovation as

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Calculus Early Transcendentals

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