Market Audit and Competitive Market Analysis:

These questions are based on the company, Feeding America, and if they were to expand globally of the guidelines presented, this is the most product or brand specific. Information in the other guidelines is general in nature, focusing on product categories, whereas data in this guideline are brand specific and are used to determine competitive market conditions and market potential. Two different components of the planning process are reflected in this guideline. Information in Parts I and II, Cultural Analysis and Economic Analysis, serve as the basis for an evaluation of the product or brand in a specific country market. Information in this guideline provides an estimate of market potential and an evaluation of the strengths and weaknesses of competitive marketing efforts. The data generated in this step are used to determine the extent of adaptation of the company’s marketing mix necessary for successful market entry and to develop the final step, the action plan. The detailed information needed to complete this guideline is not necessarily available without conducting a thorough marketing research investigation. Thus another purpose of this part of the country notebook is to identify the correct questions to ask in a formal market study.

Write a paragraph on each topic based on the company , Feeding America and challenges they'll face when the non-profit enters Mexico

I. Introduction

II. The Product

A. Evaluate the product as an innovation as it is perceived by the intended market.

1. Relative advantage

2. Compatibility

3. Complexity

4. Trialability

5. Observability

B Major problems and resistance to product acceptance based on the preceding evaluation.

Answer rating: 100% (QA)

Answer I Introduction Feeding America a renowned nonprofit organization dedicated to fighting hunger in the United States faces significant challenges ... View the full answer