Question: the question is based on this article: Collis, David J., and Tonia Junker. Digitalization at Siemens. Harvard Business School Case 717-428, February 2017. (Revised August

the question is based on this article:

Collis, David J., and Tonia Junker. "Digitalization at Siemens." Harvard Business School Case 717-428, February 2017. (Revised August 2018.)

What is the push-and-pull approach is here?

For its new analytics platform, Siemens had opted for a push and pull approach to involve business units in its creation, rather than conceptualizing the platform centrally and imposing it on the business units afterward.

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