The realization of a Customer Relationship Management (CRM) strategy depends on a number of strategic capabilities. Using
Fantastic news! We've Found the answer you've been seeking!
Question:
- The realization of a Customer Relationship Management (CRM) strategy depends on a number of strategic capabilities.
- Using the example of Lazada Malaysia (an international e-commerce company), explain the FOUR (4) main strategic capabilities required for the company to deliver an effective CRM plan.
- Suggest and justify the value discipline that is suitable for Lazada to deliver its value proposition in building relationships with its customers. Write down within 800 words.
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
Posted Date: