The second module assignment is your creating a strategic plan for Neomed Technologies Case Study (2002) based based on the case studies noted in module I, internet research, and a review of the company's website and annual report when available.

Conduct your review and evaluation and then submit you strategic plan as follows:

Part 1: An environmental scan (PEST analysis with specific facts; Stakeholder analysis; SWOT/TOWS matrix (see relevant document); competitive (see exhibit 4.5 in Marcus & Cohen) and five force analysis; and VRIO analysis (see exhibit 3.3 in Marcus and Cohen).

Part 2: Your thoughts as to strategies to be used in creating a success business proposition. i.e. selection of the innovation strategy; organizational processes to support the innovation; organizational culture and structure; and major milestones to support the innovation (work package) and score sheet and portfolio management (bubble diagram).

Part 3: A comprehensive strategic audit (or balanced score card) and contingency plans and budget.

Part 4): Submission of the executive summary, table of contents and references sheet, i.e. your sources of information in crafting your evaluation.