Question: The Starch test uses a ( n ) to determine the percentages of those who remember seeing a specific magazine ad , who saw or
The Starch test uses an to determine the percentages of those who remember seeing a specific magazine ad who saw or read any part of the ad identifying the product or brand, who read any part of the ad's copy, and who read at least half of the ad
aided recall test
inquiry test
attitude test
prompted response test
concept test
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