The store is Macy's

1) Summarize marketing activity (product, pricing, distribution, selling, advertising, and promotion norms) in the department industry for Macy's and list the industry factors that you think will be most influential. Refer specifically to yourdirect (Kohl's, JC Penney, Nordstrom, Sears) and indirect competitors (Amazon, Target, Walmart), their strengths and weaknesses.

2) After stating their strengths and weakness, state why Macy's have the competitive advantage over them