The Strategic Marketing Process $($Keyboard Navigable Alternate Version$)$

The Strategic Marketing Process

This activity is important because as a marketing manager, you must allocate resources to reach your target market. During the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. In this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur.

The goal of this exercise is to demonstrate your understanding of the Strategic Marketing Process and related marketing actions.

Read the description of the marketing action and then match it to the appropriate stage of the Strategic Marketing Process.

Specialized Bicycle is using a Gantt chart to develop the schedule for the launch of its new product lines for the spring biking season.

$($Click to select$)$

$($Crick to seleril$)$

Step $1$: Situation $($SWOT$)$ analysis

Step $2$: Market$-$product focus and goal setting

Step $3$: Marketing program

Implementation phase

Evaluation phase

Procter & Gamble is one of many Fortune $500$ firms using neuro$-$marketing to research customers by subjecting them to an MRI brain scanning device while they are asked questions.