The Symphony of Southeast Texas has resolved many internal problems that previously kept the orchestra from reaching its full potential. The organization has had success in increasing concert attendance, ticket sales, donor contributions, and advertising sales. Additionally, the revenue structure of the organization is viewed by constituents as balanced and sustainable. The Symphony now has the ability to explore new ways to fulfill its mission of becoming a major player in the education, entertainment, and cultural enrichment of all residents of Southeast Texas. The Symphony must decide which direction to take its commitment to education in the community: whether it looks toward forming a music school or focuses on being a supplement to successful music education activities in the region. It is also crucial that the organization utilizes the success that it has experienced internally to turn to the community with exciting and effective ways to engage audiences of all ages and from all areas of Southeast Texas. The organization has a responsibility to find unique and successful means of marketing and sustaining interest in the orchestra. Most importantly, the organization must be prepared to brave new horizons in order to ensure that the Symphony of Southeast Texas continues to grow and produce a lasting educational and cultural impact on the entire community

State the current situation the organization is facing

List the major indicators that the organization needs to change or expand its strategy.

Answer rating: 100% (QA)

Current situation The Symphony of Southeast Texas has resolved its previous internal problems and is ... View the full answer