Question: The Voice CPM: $ CPP: $ 4. If you bought one TV spot in each show, how many GRPs would you have? GRPS For the

The Voice CPM: $ CPP: $ 4. If you bought one TV spot in each show, how many GRPs would you have? GRPS For the next three questions, "relative" means one CPM divided by the other. 5. What is the relative CPM of CBS Evening news to The Voice? The relative CPM of CBS Evening to The Voice is $ The relative CPM of The Voice to CBS Evening is $ 6. What is the relative CPP of CBS Evening news to The Voice? The relative CPP of CBS Evening to The Voice is $ The relative CPP of The voice to CBS Evening is $ 7. What does that tell us? This tells us that the

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