Question: 36. There are five steps involved in segmenting and targeting a market. What should a marketer do once she has developed a market-product grid and

36. There are five steps involved in segmenting and targeting a market. What should a marketer do once she has developed a market-product grid and estimated the size of markets?

a. position the product

b. select target markets

c. identify market needs

d. execute marketing program actions

e. group both potential buyers and products to be sold

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