There are FOUR (4) types of consumer products, and each is classified based on consumer habits,...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
There are FOUR (4) types of consumer products, and each is classified based on consumer habits, price, product, and distribution characteristics. a. Which type of consumer product does Alicafé by Power Root belongs to? Justify your answer by explaining the consumer habits, price, product, and distribution characteristics. (12 Marks) b. Elaborate ONE (1) factor in the marketing environment that initiates a stronger presence of Power Root products in the Middle East and North African (Mena) region. (3 Marks) c. Propose a ONE (1) Year Integrated Marketing Communications mix program for Power Root using FIVE (5) promotion mix tools for the year 2023. Explain in detail the tactical strategies, which include when, where, and how. (15 Marks) There are FOUR (4) types of consumer products, and each is classified based on consumer habits, price, product, and distribution characteristics. a. Which type of consumer product does Alicafé by Power Root belongs to? Justify your answer by explaining the consumer habits, price, product, and distribution characteristics. (12 Marks) b. Elaborate ONE (1) factor in the marketing environment that initiates a stronger presence of Power Root products in the Middle East and North African (Mena) region. (3 Marks) c. Propose a ONE (1) Year Integrated Marketing Communications mix program for Power Root using FIVE (5) promotion mix tools for the year 2023. Explain in detail the tactical strategies, which include when, where, and how. (15 Marks)
Expert Answer:
Answer rating: 100% (QA)
a Alicaf by Power Root belongs to the luxury segment of the consumer product market Luxury consumers tend to be affluent fashionconscious individuals ... View the full answer
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
Posted Date:
Students also viewed these marketing questions
-
The dataset HomesForSale has data on price in thousands of dollars for houses for sale in three Mid-Atlantic states (NY, NJ, and PA). Figure 6.10 shows a histogram for a random sample of the asking...
-
A newly launched mortgage brokerage firm has established a customer service center. Prospective homebuyers are arriving at a rate of 200 per hour (following a Poisson Distribution), and their time...
-
The Sky Blue Corporation has the following adjusted trial balance at December 31. Cash Accounts Receivable Prepaid Insurance Notes Receivable (long-term) Equipment Accumulated Depreciation Accounts...
-
On September 30, 2021, Antagonia Real Estate Limited's general ledger showed the following balances: Accounts payable Accounts receivable Advertising expenses Cash Common shares Income tax expense...
-
In Figure 5.25 how does the magnitude of f relate to the vector sum of mg and N when the shoe is in equilibrium? What occurs if f is less than this sum? Figure 5.25: (a) On friction-free ice, only mg...
-
In Prob. 3.24, determine the perpendicular distance from point B to wire AE. PROBLEM 3.24 The wire AE is stretched between the corners A and E of a bent plate. Knowing that the tension in the wire is...
-
Develop roleplays to illustrate: a. The difference between ordinary and Knudsen diffusion. b. The difference between Fickian and Maxwell-Stefan diffusion.
-
Under Armour, Inc. is an American supplier of sportswear and casual apparel. Following are selected financial data for the company for the period 20092013. a. Calculate Under Armours annual...
-
can anyone help me to answer this? Centennial College has partnered with the Toronto Zoo to provide cell phone recycling services through the Phone Apes program. Nearly half of Canadians have unused...
-
Gas absorption or gas scrubbing is a commonly used method for removing environmentally undesirable species from waste gases in chemical manufacturing and combustion processes. The waste gas is...
-
what is the net profit after dropping all the customers? Corley Communications performed a customer profitability analysis and obtained the following results for its bottom five customers: Customer...
-
2 . During the quarter, we incur costs to develop an advertising campaign that we expect to be aired in the next quarter and benefit the next and following quarters. Describe the required accounting...
-
Good day dear tutor, please answer all the requirements , I deeply appreciat it thank you so much! Financial mix ratios. The data given below were obtained from the financial records of Menace V....
-
Solve the inequality. x- 6 Then graph the solution set.
-
Balance Sheet Nicole Corporation\'s year - end 2 0 1 9 balance sheet lists current assets of $ 7 3 8 , 0 0 0 , fixed assets of $ 5 9 0 , 0 0 0 , current liabilities of $ 5 3 2 , 0 0 0 , and long -...
-
Give an example of two securities, one issued by a financial institution and another held as an asset by the same financial institution, that reflect intermediation.
-
According to the definition of the precondition "guarantee access to basic care", what would be a specific indicator to assess if this precondition is being fulfilled or not in a particular context?...
-
In the busy port of Chennai, India, the number of containers loaded onto ships during a 15-week period is as follows: 1. Develop a linear trend equation to forecast container loadings. 2. Using the...
-
Ellen, the owner of a baseball park, is under a duty to the entering public to provide a reasonably sufficient number of screened seats to protect those who desire such protection against the risk of...
-
Mildred, Deborah, and Bob each own one-third of the stock of Nova Corporation. On Friday, Mildred received an offer to merge Nova into Buyer Corporation. Mildred, who agreed to call a shareholders...
-
Dr. North, a surgeon practicing in Georgia, engaged an Arizona professional corporation consisting of twenty lawyers to represent him in a dispute with a Georgia hospital. West, a member of the law...
-
Extract meta-, ortho-, and para-xylenes from \(n\)-hexane using \(\beta, \beta^{\prime}-\) thiodipropionitrile as solvent. Solvent and diluent ( \(n\)-hexane) are immiscible. Feed flow rate is...
-
Your supervisor decides to test the newly hired engineer with a problem that you have not seen before. Recover p-xylene as the center cut (Figure 13-6) from a feed that is \(50.0 \mathrm{wt} \%...
-
Use Aspen Plus Analysis to develop and print out ternary diagrams for the system water-chloroform-acetone using NRTL as the LLE correlation. Compare results to experimental data in Table 13-A2 (mole...
Study smarter with the SolutionInn App