There are many things that need to be considered and thought about before picking a good brand name. According to the reading, there are six criteria that are mentioned most often when selecting a good brand name. The name should suggest the product benefits. You do not want to name a brand that has nothing to do with the product. The name should be memorable, distinctive, and positive. In the auto industry, when a competitor has a memorable name, others quickly imitate. The name should fit the company or product image. The name should have no legal or regulatory restrictions. Legal restrictions produce trademark infringement suits, and regulatory restrictions arise through the improper use of words. The name should be simple and should be emotional. Finally, the name should have favorable phonetic and semantic associations in other languages. In the development of names for international use, having a non meaningful brand name has been considered a benefit.

Can you think of a product where the company made a poor choice for its brand name?