There are multiple factors of the implementation phase of the strategic sports marketing process, (Staffing and skills,
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- There are multiple factors of the implementation phase of the strategic sports marketing process, (Staffing and skills, Budgeting, Motivating and rewarding, Marketing information systems, Creativity, Coordination, Communication) but which factor of the implementation phase do you believe should have the greatest emphasis for a sport marketer to ensure success? Explain.
- When you think of a crisis that has occurred in the sport industry, what or who comes to mind first? Do you feel that crisis was handled appropriately by the individual, team, or league? Explain. How could the crisis been better handled?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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