There are THREE (3) questions in this section. Answer ALL questions based on Article 1 in pages 4&5. Question 1 a. Article 1 stated the description of Kelana Jaya where TH Hotel is situated. Describe TH Hotel Kelana Jaya target market using the bases of segmentation of consumer market. (4 marks) b. Elaborate FOUR (4) strategies in managing hotel clients' perceived risk. Identify the risk. (16 marks) [Total: 20 Marks] Question 2 There is a quality gap between hotel service delivery and customer perceive service. Winning two awards namely, Best New Green Commercial Building by the Malaysia Green Building Council (MGBC) and Platinum Award MuslimFriendly Accommodation Recognition (MFAR), enable Movenpick Hotel \& Convention Centre (MHCC) to reduce the gap. Explain to THHR management FIVE (5) ways to continue the effort reducing this gap. (10 marks) Question 3 An alternative in demand managing strategies is to increase demand by retaining customers. Advise TH Hotel Kelana Jaya FIVE (5) strategies to be able to achieve this objective. (10 marks)