Question: There are two steps in customer recovery. The first step is to find the customer who is in jeopardy of being lost to the company.
There are two steps in customer recovery. The first step is to find the customer who is in jeopardy of being lost to the company. What is the second step?
Multiple Choice
Conduct focus groups.
Calculate the customer lifetime value.
Send the customer a sales promotion.
Use social media to research what they are currently purchasing.
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