There is a subtle art to uncovering the basic values and beliefs buried in stories, language, heroes, heroines, and rituals. It is an art worth learning because culture can be an important factor in strategy implementation. List the following terms, and using Amazons case study, give examples for each term.

Terms: heroes or heroines, belief, metaphor, language, value, symbols, stories, legend, saga, folk talk, myth, ceremonial, rite, and ritual.