These questions are based upon a case study about the challenges of Burberry against new facets of the industry.

Case preparation questions_Burberry's new challenges 1. What are the main challenges facing Burberry? As CEO, what actions would you take to deal with these challenges? Where would you focus your resources? 2. In the digital world, fashion shows are aired live to the public, fast fashion brands replicate the catwalk designs of luxury brands within weeks, and customers demand constant change. How do luxury brands like Burberry remain successful and differentiate themselves from fast fashion brands in this new age? 3. What actions should luxury brands take to deal with the impact of digital technology on customers' perceptions of their brands? 4. What actions should Burberry take with regard to the industry-wide challenges it faces? Should Burberry take a first-mover approach or wait-and-see approach