Question: This activity is important because it will demonstrate your understanding of when cluster analysis is appropriate to use. The goal of this activity is to

This activity is important because it will

This activity is important because it will demonstrate your understanding of when cluster analysis is appropriate to use. The goal of this activity is to see what types of problems will be ideal for applying cluster analysis. Select "Yes" if the problem can be answered using cluster analysis or "No" if the problem can't be answered using cluster analysis. 1. Segment customers based upon similar characteristics 2. How many customer segments exist 3. Recognize friends faces on Facebook 4. Predict how much customers will spend in their next visit 5. Making a next item purchase based on other customers who purchased similar items 6. Identify smaller communities within larger groups on Twitter

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