This activity is important because marketing and advertising planning involves generating corporate objectives, marketing objectives, advertising objectives, strategies for achieving the objectives, and tactics for accomplishing the strategies. In order to write a plan yourself, you will need to be comfortable identifying what constitutes a good example of each of these concepts. The goal of this exercise is to demonstrate your understanding of the differences among objectives, strategies, and tactics. Read the description of objectives, strategies, and tactics from the text. Then, drag the relevant example to the concepts listed below. Define a new target market. Increase company's overall profits. Increase gallons sold. Reformulate the marketing mix. Encourage users to design a new flavor. Show greater Increase the "cool" factor. earnings on R&D. Sponsor Stephen Curry Increase retailers who carry the product Improve product safety. Corporate Objective Need-Satisfying Objective Sales-Target Objective Marketing Strategy Marketing Tactic