Promotion Decision Process $($Keyboard Navigable Alternate Version$)$

Promotion Decision Process

This activity is important because marketing managers must pay close attention to their promotional expenditure since high media expenses make mistakes costly$.$ To minimize mistakes, marketers use a systematic approach with the promotion decision process which includes the planning, implementation, and evaluation stages. Each of the stages contains a number of tasks that must be accomplished.

The goal of this activity is to demonstrate your understanding of the sequence of tasks that are completed during the promotion decision process.

For each item below select the appropriate phase of the decision process.

Gen $x$ and $Y-$Under Armour colerte thin at its target audience.

$"$We must protect this house"$-$Under Armour runs an ad on ESPN featuring its new line of running shoes that include UA HOVR cushionina platform

Break the bank$-$Under Armnur calonte the III You Can Afford promotion budget.

IMC audit$-$Under Armour reviews all of its internal and external communication channels to ensure consistency of message surrounding the new shoe line.

Check it out$-$Under Armour's advertising agency pretests the proposed television commercial to a focus group and theater

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Post$-$test$-$To evaluate the campaign's contribution to its goals, Under Armour measured the awareness levels for its HOVR shoes before and after the campaian runs