This activity will help you understand one approach to developing a situation$-$based marketing strategy.

Place, in order, from first to last the activities that Drinkmate could undertake to develop a situation$-$based marketing strategy, as outlined in your text.

$1.$ Drinkmate's market research firm helps them develop specific marketing strategies for the segment of women aged $25-34$ and

one for the secondary segment of women aged $55-70.$

$2.$ Drinkmate's market research firm determines that women ages $25-34$ using the product for juice for their children and wine and

alcoholic beverages for themselves and their husbands is their most profitable segment in terms of sales volume. A secondary

segment that is also identified as profitable is women aged $55-70$ who mostly use the Drinkmate when entertaining others in

their homes.

$3.$ Drinkmate's market research firm assesses survey data and begins categorizing people based on how they use the Drinkmate

and lumping individuals together who seem to have similar needs and wants when it comes to a product like the Drinkmate.

$4.$ After it's gone to market, Drinkmate's market research firm sends out a survey to a large group of consumers who have

registered their machines on Drinkmate's website to learn more about how they are using the product. In exchange for

completing the survey, consumers receive free drink coupons in the mail for a local grocery retailer.

$5.$ Drinkmate's market research firm conducts focus groups with those who have been asked to test the product. They are also

assessing secondary data on how consumers use similar products such as the SodaStream and which drink options are most

often purchased with the SodaStream.