This assignment builds upon your work in Units $1$ and $2.$

The board of directors agreed with your strategic report, and now the chief marketing officer $($CMO$)$ would like you to provide the board an analysis of the company's consumers and their perception of the company.

You will write a $5-$page consumer analysis that includes the following:

$3$ interrelated decisions involved in formulating strategic marketing for the company

Marketing for market entry

Market segmentation

Market targeting

Positioning

Include your company's strategy for the following;

Corporate social responsibility $($CSR$)$ and its three Ps

Planet $($health of the environmental systems$)$

People $($human capital$)$

Profits $($traditional financial measures$)$

Deliverable Requirements

Your company's consumer analysis will be at least $5$ pages. Make sure you use APA formatting while using while using Chapters $8$ and $9$ of your textbook and four other outside sources, for a total of five sources. The company Amazon