This assignment requires students to analyse a case relevant to the changes being experienced in the retail industry as a result of online digital services Required Materials Mathew, J , Dey, B , Puri, S (2018) Brand W Strategizing for Omni Channel retail Ivey Publishing Instructions Review readings from unit 1 Thoroughly read the case It is recommended that you read 2 3 times Prepare 1500 words repor t addresses the following questions Why might an omnichannel strategy be the most appropriate for Brand W What are the benefits and risks of pursuing this strategy What are the critical digital and technical capabilities the company needs to consider in its pursuit of an omnichannel strategy

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Question: This assignment requires students to analyse a case relevant to the changes being experienced in the retail industry as a result of online digital services.

This assignment requires students to analyse a case relevant to the changes being experienced in the retail industry as a result of online digital services.

Required Materials

Mathew, J., Dey, B., & Puri, S. (2018). Brand W: Strategizing for Omni-Channel retail.Ivey Publishing.

Instructions

Review readings from unit 1.
Thoroughly read the case. It is recommended that you read 2-3 times.
Prepare 1500 words report
addresses the following questions:
- Why might an omnichannel strategy be the most appropriate for Brand W? What are the benefits and risks of pursuing this strategy?
- What are the critical digital and technical capabilities the company needs to consider in its pursuit of an omnichannel strategy?

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