Question: This assignment requires students to analyse a case relevant to the changes being experienced in the retail industry as a result of online digital services.

This assignment requires students to analyse a case relevant to the changes being experienced in the retail industry as a result of online digital services. Required Materials Mathew. s. Dey. B. & Purl S. (2018). Brand w: Strategizing for Omni-Channel retail prey Publishing Instructions Review readings from unt1 Thoroughly read the case. It is recommended that you read 2-3 times Prepare a 5-page report (12-00 nt font, double spaced not including the title page or reference page that addresses the following questions Why might an omnichannel strategy be the most appropriate for Srand W? What are the benefits and risks of pyrsung this strategy? What are the cascal digital and technical capabilities the company needs to consider in its pursuit of an omnichannel ten

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