Question: This assignment requires students to analyse a case relevant to the changes being experienced in the retail industry as a result of online digital services.

This assignment requires students to analyse a case relevant to the changes being experienced in the retail industry as a result of online digital services.

Required Materials

Mathew, J., Dey, B., & Puri, S. (2018). Brand W: Strategizing for Omni-Channel retail. Ivey Publishing.

1800 words

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