This case is about the industry analysis which is a main topic in Chapter 3 External Analysis.

Cola Wars continue: Coke and Pepsi in 2006

In your analysis, focus on Michael Porter's Five Forces Analysis and figure out why CSP industry has enjoyed the high profit rates more than 100 years with the industry structure (represented by 5-forces) and why two industry segments (Concentrate Producer (CP) industry vs. Bottling industry) show a big gap in their profit rates.

For your case write-up, you're required to complete and submit your five forces analysis on two segments, CP and Bottling business, in Carbonated Soft Drink (CSD) industry.

In your two Five-Forces analysis, you should:

1. Identify and analyze the buyers, suppliers, substitutes, rivals, and potential entrants for the CP and the Bottling industry segments. After analyzing two segments, you should summarize it with each segment's overall attractiveness (profitability).