Question: This exercise is based on trying to obtain a market size for music tutorial classes via youtube: Box 5: Size of market calculations and speed

This exercise is based on trying to obtain a market size for music tutorial classes via youtube:

Box 5: Size of market calculations and speed of traction to breakeven given the investment (TAM, SAM, SOM)

  1. How big is the total addressable market (TAM) and is it big enough?
  2. How big is the serviceable addressable market (SAM), and why?
  3. How big is the serviceable obtainable market (SOM) and why, and can we validate this top down and bottom up?

Box 6: Specific go-to-market channels that achieve greatest growth and traction (including gaining, sustaining and growing customers)

  1. Which major marketing channels best reach the target beach- head customers and why?
  2. What is the priority order of the best marketing channels and how much money can/should we spend in each to maximize customer acquisition?
  3. How will we best test each channel and change tactics based on our relative success and ensure that we have sound acquisition, retention and growth plans?

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