Question: This external environment can be differentiated into 3 analysis activities, namely general environmental analysis, industrial environment and competitor analysis. Our discussion is: Why is it

This external environment can be differentiated into 3 analysis activities, namely general environmental analysis, industrial environment and competitor analysis. Our discussion is: Why is it important for companies to study and understand the external environment? How do the 5 (Five) competitive forces in an industry affect potential profitability? Explain

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