This is a case study. Part 1: identify critical marketing issues, analysis and evaluation of issues, evaluation of alternatives, recommendation on effective solutions/strategies https://www.blueoceanstrategy.com/teaching-materials/salesforce-com/

1. Does blue ocean strategy apply to the B2B area? How can a company go about creating a blue ocean for its B2B business? 2. Who were the noncustomers of the traditional CRM of software industry? What are the barrier for adopting the existing product? 3. Could you draw the value curve of salesforce.com initial on demand CRM offering in the early 2000s versus traditional CRM software vendors on the strategy canvas