Question: this is a consumer behavior question Question 01 a. Marketers have experienced variety of changes in consumer's buying and consumption pattern during the last decade.

this is a consumer behavior question

Question 01 a. "Marketers have experienced variety of changes in consumer's buying and consumption pattern during the last decade. Technology has prominently contributed to the changes in behavioral patterns." Referring to the mentioned statement, Identify and explain what remedial actions companies have taken to respond to this behavioral shift. Quote example from Pakistani context. [03 marks) b. "Marketers are known to promote their brands across generations using family as a platform." Explain with example. [02 marks]

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