Question: This is a marketing question, please select (one) answer. When establishing brand equity for sports entities, market-related factors include a. the team's record of on-the-field

This is a marketing question, please select (one) answer.

When establishing brand equity for sports entities, market-related factors include

a. the team's record of on-the-field success
b. the glamour of the team's home city
c. the history and tradition of the team.
d. the off-the-field behavior of the players.

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