Question: This is a question for QUALITATIVE Research Case Scenario A cosmetic manufacturer wants to understand why users shop online versus in store, and how they

This is a question for QUALITATIVE Research

Case Scenario

A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the companys website.The manufacturer also wants to find out why Nordstrom.com appeals to cosmetic consumers versus other websites. Additionally, the cosmetic manufacturer wants to find ways to improve consumers in-store experience.

1. List four (4) qualitative research questions/objectives for the study based on the Case Scenario presented?

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