This is marketing case study exercise. Read the paragraph clearly and answer the 2 questions.Can take the answer from paragraph or find in internat. But the similarity must below 30 %. Please provide introduction and conclusion in 1 short paragraph about this title. Each question 15 Mark's ,so make answer equal with Mark's.Give more explanation, example and also provides pictures about it. Do full complete work.When answer time please label each example : introduction , answer 7.9 ,answer 7.10, conclusion . So easy for me understand. Please give introduction and conclusion in and answer 2 questions.

Case Study Principles of Marketing DHRM Online, Mobile, and Social Media Marketing It's Your Funeral According to the U.K. price comparison site Compare the of the market. The funeral business as a whole is estimated Market, the cost of funerals is rising on average at a rate of to be worth around $3 billion per year in funeral costs, de- 7 percent per year. The Funeral Planning Authority (FPA) spite falling death rates. Pre-paid funeral plans are certainly estimates that the average cost of U.K. funerals is over unsought products and services, but they are becoming more $5,000. With costs rising, the market for funeral plans has and more popular. increased, with over 120,000 packages sold on a yearly basis. This is a considerable rise compared to 10 years ago, Source: "A Guide to Funeral Costs," Compare the Market, hap:/www. when less than 40,000 were being sold each year. The FPA comparethemarket.com/life-insurance/information/funeral-costs-whats-involved; states that there are 909,091 active plans (worth an estimated Funeral Planning Authority, http:/www.funeralplanningauthority.com. $5 billion) in the United Kingdom and that this total will 7-9. Describe the nature of unsought products and why they break the 1 million mark in 2015. It has been estimated that might be so notoriously difficult for a business to sell pre-paid funeral plans cover one in ten funerals in the United to consumers. (AACSB: Communication; Reflective Kingdom. In 2014, Golden Charter, one of the biggest provid- Thinking) ers of plans, had a 21 percent growth in sales and their market 7-10. Discuss other examples of unsought products and share increased from 36.9 per cent to 41.7 per cent. The other services and how consumers can be convinced to two dominant market leaders are the Co-operative Group and buy them. (AACSB: Communication; Reflective Dignity. Between the three companies they control the bulk Thinking)