Question: This question is based on the P&G Redefining Olay reading and the ERRC grid of the Blue Ocean Strategy model. For each of the items

This question is based on the P&G Redefining Olay reading and the ERRC grid of the Blue Ocean Strategy model. For each of the items listed, identify the ERRC quadrant that P&G

'

s actions belongs in

.

For example,

"

P&G improved its brand image by advertising in better fashion magazines" would be associated with "RAISE" since P&G was doing advertising for Oil of Olay but not to the degree they are spending to support the new Olay product.

2 .

The quality of the packaging for the new Olay product.

Eliminate

Raise

Reduce

Create

This question is based on the P&G Redefining Olay reading and

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