EXERCISE FIFTEEN

CREATIVE STRATEGY: IMPLEMENTATION AND EVALUATION COMPLETE AND SUBMIT TO DROPBOX BY $6$PM SATURDAY

Nam $$

Emotional Appeals $-$ focus on consumers' social and$/$or psychological desiresSocial Feelings: acceptance, affiliation$/$belonging$,$ approval, embarrassment, involvement, recognition, rejection, respect, statusEmotional Integration$-$featured character in the promotion experiences the benefitTransformational $-$ associating the brand consumption experience with a unique set of psychological characteristicsCombined Rational and Emotional Appeals: emotional bonds, reminder promotions, mystery promotions

Emotional Appeal Use with Contributors

Identify the two $(2)$ personal feelings and two $(2)$ social feelings appropriate for your team's project and briefly discuss how each could be incorporated into your promotional plan with contributors