Question: This week, our discussion topic is Google Ad Grants, a program in which Google offers non-profits up to $10,000 US per month in advertising. (Google

This week, our discussion topic is Google Ad Grants, a program in which Google offers non-profits up to $10,000 US per month in advertising. (Google Ad Grants Help has more details about the program.)Discussion threads are open to any topics relevant to Google Ad Grants; you might consider addressing one of the following prompts: Why would a non-profit use paid search? What kinds of search terms might a non-profit realistically compete for? (Note that the ads only appear once any for-profit ad space has been offered via the regular Google ads auction; if there is space, then a non-profit auction runs. The grant is only eligible for well-run accounts and quality websites: do you think running paid search is feasible for most non-profits? Why would Google be interested in offering Ad Grants (beyond the tax write-off), if their charitableness is largely unknown to the public

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