This week, we are going to be using what we have learned about persuasion to craft a pitch for an online campaign. Scenario: You are on the communications team for an organic grocery store chain, and the head of your department wants to try and reach potential customers online. In groups of 3-4, I want you to create a social media campaign that employs logos, pathos, and ethos. Answer the following questions when creating your campaign: What social media platforms will we employ? Who is our target audience? What reason are we giving our target audience to shop at our store?