Question: Three problems for services intangibility tangibility creates four problems for marketers seeking to promote its tributes or benefits: abstractness, generality, non-searchability, and mental palpability

Three problems for services intangibility tangibility creates four problems for marketers seeking to promote its tributes or benefits: abstractness, generality, non-searchability, and mental palpability

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

QUESTION 18 Which of the following is NOT one of the four problems for marketers seeking to promote a service's benefits? O a. Distribution O b. Abstractness O c. Generality O d. Non-searchability e....

MGMT 6101-Spring '16 Innovation and Management of Change Dr. Louis Jourdan IDEO Case 1. How would you characterize IDEO's process, organization, culture, and management? The Process IDEO's process is...

Unit 2: Designing the Operations Designing the operations of an organization or your department - precedes operational management. For .ll _ . example, suppose a wallet manufacture's mission is to '...

Services Case Study Choose a local business that provides a service.You could choose a business in any industry: IT, consulting, transportation, events, entertainment, maintenance, financial...

Which of the following is NOT considered a service? Legal advice Return of defective goods Delivery of a physical good from the retailer to the end consumer A concert None of the above George went to...

While Alison was showing her new grandson to friends, the baby needed a diaper change, and she had brought none with her. She normally uses eco-friendly Seventh Generation brand diapers but settled...

The Characteristics of Services Read the overview below and complete the activities that follow. Service leadership and personnel leadership are two important sources of differentiation for a...

Please choose a service company and answer these questions. For example, how does that's service company provide core customer value/actual product? Basically, it is about how does the service...

#1 Higher Education is a service. Describe how a university should market itself according to each of the 4 Characteristics of Services: Intangibility, Inseparability, Variability, Perishability. For...

Services Case Study 12 Marks Choose a local business that provides a service. You could choose a business in any industry: IT, consulting, transportation, events, entertainment, maintenance,...

Ohmie Manufacturing has beginning raw materials inventory $12,000, ending raw materials inventory $15,000, and raw materials purchases $170,000.What is the cost of direct materials used?

Create MATLAB code for global stiffness matrix, specific input and output are already mentioned in given below fig. 9:35 PM Sun 7 Mar A 5 T YY and VY X Assignment of Finite Element Analys Matlab...

Which of the following are normally traded at very deep discounts from 1 0 0 percent? Question 1 0 options: 1 ) Restructured loans. 2 ) Brady bonds. 3 ) Sovereign bonds. 4 ) Performing loans. 5 )...

Which of the following are problems with identifying users of ABC? Multiple select question. ABC means different things to different organizations. Organizations will announce the discontinuance of...

Read the Alberga (1997) article on IiP, then talk to two people who have had experience as employees of IiP and compare their views of the effectiveness of the accreditation

Identify the benefi ts to management of introducing coaching and/or mentoring into your organisation.

Debate the viewpoint that cyber- harassment and bullying can be just as demeaning as conventional bullying but may not receive the same degree of sympathy from witnesses.