Question: Tide laundry detergent has segmented its market by usage and are targeting those users who are semisole users and discount users in a new IMC

Tide laundry detergent has segmented its market by usage and are targeting those users who are semisole users and discount users in a new IMC campaign. This type of segmentation is:

Group of answer choices

geographic

geodemograhpic

psychographic

behavioristic

both behavioristic and psychographic

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