Title: Procter and Gamble, New Product Launch

The initial cost of going with Euro brand strategy for Procter and Gamble and

associated strategy had an impact on the brand. The cost was that the company had

to consider whether they were to come up with a product for each euro zone or deal

with one product for entire region. This was going to be an expensive strategy. The

company also used a lot of funds in carrying out marketing strategies for the

introduction of the market within Europe. The company also had to involve many

people in trying to find out which strategy to use. The management on the other

hand to consider the realities of the market and the relationships in doing so$.$ For

example, it had to incur expenses in finding out what their intended clients in Europe

like and what they don$$t like. It is important to know that what is considered best in

one zone might not be important in the other zone. They also had to come up with

customer preferences in various parts of the region which also took a lot of planning,

development and execution.

Questions:

$1.$ What factors were included in the P&G planning during their new launch?

$2.$ What strategy was employed at the launch?

$3.$ What are the various costs incurred during the launch?