Title: Services Marketing Case Study Questions- Moti Restaurant file:///C:/Users/Window/Downloads/Case_Study_9.pdf.pdf Questions: 1. Using the (8p's) of marketing as
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file:///C:/Users/Window/Downloads/Case_Study_9.pdf.pdf
Questions:
1. Using the (8p's) of marketing as your guide. Explain each while using the Moti Restaurant as an example.
In doing so identify opportunities the Moti Restaurant should consider.
2. Based on the following perspectives as they related to services marketing and service recovery.
- Distributive justice
- Procedural Justice
- Interactional Justice
3. Using the Moti Restaurant Case.. Please explain the "Services Marketing Triangle" model by identifying what is happening and perhaps what is not happening from services, training, and marketing perspectives.
please include the citation and references.
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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