To attain a differentiation$-$based competitive advantage, a company would be UNLIKELY to adeliver value to customers via the company's resources, competencies, and value chain activities that rivals don't have or can't afford to match and are well$-$matched to the requirements of the strategy. bappeal to buyers who are sophisticated and shop hard for the best, stand$-$out differentiating attributes. cincorporate product attributes and user features that lower the buyer's overall costs of using the company's product. dbuild in product design features that enhance buyer satisfaction in intangible or noneconomic ways. eutilize research and development to incorporate tangible features that raise product performance and increase customer satisfaction with the product.