Question: To develop a successful USP, answer the following: What attributes set your product or service apart from your competitors? Which attributes are most important to

To develop a successful USP, answer the following:

What attributes set your product or service apart from your competitors?

Which attributes are most important to your prospects?

Which of these attributes are truly unique and would be difficult for competitors to duplicate

Which are most easily communicated to your prospect?

Develop a USP that is appropriate to your prospects buying motives

Not all prospects are the same

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