To understand the key differences between the two matrices we must know exactly what their meanings are and what they are tools for. First, a BCG or (Boston Consulting Group) matrix is a growth-share matrix is a planning tool that uses graphical representations of a company's products and services in an effort to help the company decide what it should keep, sell, or invest more in (Hayes, 2020). In many cases, a BCG is used to identify unit value within a firm. It is also used to identify the successes of a product and then decide whether to invest more, less, or keep or sell these units. Within the BCG there are four different sections that an item will be put and following its section, the section will help show what next steps should be taken in regard to this product in the certain section. In my industry of Textiles and the small textile company that I work for the Cash Cow product in the BCG would be our wallpaper collection due to the fact that it is a leading product with a huge market share. Next, an IE portfolio matrix is a strategic management tool which is used to analyze the current position of the divisions and suggest the strategies for the future (2021). The two main factors of an IE portfolio are industry attractiveness and business strength.

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