TOPIC $2$: Perceptual Map

PROMPT: Create a perceptual map for these major theme parks: Walt Disney

World, Universal, Six Flags, Busch Gardens, and Cedar Point. You determine the

primary factors to place on the $x$ and $Y$ axis and how they are likely positioned by

consumers. Describe your map, why you chose each factor for $x$ and $Y,$ and

whether you feel these companies have a clear space in the minds of

consumers. Upload an image of your map for your peers to review. $($This can be a

simple Word document with basic $x$ and $y$ axis lines, or you can use another

software program and save your image as a $.$jpg to be added here. It should be

limited to Word, $.$jpg$,$ or $.$pdf files to ensure others can view it$.$ It is best to paste it

within the response.$)$ Professor's coaching tip: This topic is about positioning. One

park is not better than another park. Each park offers different features because

customers value different things. Look for the features of each park that a

customer might value. Research customer surveys, each park's website, park

reviews, etc. Name the factors of the axes as benefits trade$-$offs and not as

high$/$low or better$/$worse$.$ For example instead of expensive$/$cheap in positioning

cars, we say luxury$/$economy$.$TOPIC $1$: Connecting with Customers

PROMPT: Describe a story $($from a novel or even a TV show$)$ that held your

attention where you couldn't wait to see what happened next. Now, consider how

the elements of a brand tell a story. How do you connect with perceptions of your

favorite brands? Do they tell a story? Professor's coaching tip: Remember that

the story is not the subject of this topic $-$ it is only the object to which you will

apply your knowledge about the elements of a brand. There are $10$ brand

elements discussed in our reading. Elements are different from the six criteria for

evaluating a brand and the $5$ brand personality dimensions. Feel free to relate

these to your perception of your own favorite brand. Note that your story is a

separate task from your favorite brand.