TOPIC $2$: Perceptual Map

PROMPT: Create a perceptual map for these major theme parks: Walt Disney

World, Universal, Six Flags, Busch Gardens, and Cedar Point. You determine the

primary factors to place on the $x$ and $Y$ axis and how they are likely positioned by

consumers. Describe your map, why you chose each factor for $x$ and $Y,$ and

whether you feel these companies have a clear space in the minds of

consumers. Upload an image of your map for your peers to review. $($This can be a

simple Word document with basic $x$ and $y$ axis lines, or you can use another

software program and save your image as a $.$jpg to be added here. It should be

limited to Word, $.$jpg$,$ or $.$pdf files to ensure others can view it$.$ It is best to paste it

within the response.$)$ Professor's coaching tip: This topic is about positioning. One

park is not better than another park. Each park offers different features because

customers value different things. Look for the features of each park that a

customer might value. Research customer surveys, each park's website, park

reviews, etc. Name the factors of the axes as benefits trade$-$offs and not as

high$/$low or better$/$worse$.$ For example instead of expensive$/$cheap in positioning

cars, we say luxury$/$economy$.$