Topic: 5-Forces Analysis Case: Deep Roots Distillery

Part A (10 Points)

What does the 5-Forces Model contribute to our understanding of industry and firm performance? Briefly explain each of the five major components of the model, and how these components contribute to an understanding of an industry and a firms ability to compete there.

Part B (10 Points)

Employ the Five Forces Model to evaluate Deep Root Distillerys current position.