Topic: Using Humor in Sales Presentations can be made with various communication tactics. Many salespeople want to connect with buyers on a personal level. When trying to get comfortable with others, humor might be used as a relationship-building communications tactic. Understanding when humor is a value will help a salesperson adapt to different buyers. After a review of Chapter 9 , you may realize that humor is useful as a tool for sales professionals. - What might you do to "lighten the mood" - your approach towards using humor? - What would you do if you were a buyer and the salesperson attempted some humorous jokes but they came across as rude, crude, and socially unacceptable